Who We Are


After many years on the creative team at one of the largest and most successful independent advertising agencies in Texas. Lynne Henderlong-Rhea founded MomBo Creative. Her vision was to deliver exceptional client service and creative development as well as smart thinking for business, non-profits and government agencies. MomBo’s clients have included AV Homes, Children’s Advocacy Centers of Texas, Educate Texas, and Del Webb in Texas. She has a passion for cause marketing and specializes in working with non-profit clients.

Lynne truly becomes a partner with her clients by understanding their mission, potential audiences and desired goals. She works with her team of creative and communication experts to develop the right ideas and strategy to meet those goals. With more than 25 years of marketing experience in Texas, Lynne knows the state and its diverse make-up; thereby consistently delivering and usually exceeding her clients’ expectations.

Lynne holds a Bachelor’s of Fine Arts degree in Graphic Design, with an emphasis in advertising and marketing from Arizona State University. Lynne is a graduate of the 2015 Leadership Austin Essential Class and is passionate about working in the community. She has been a team leader for over 8 years for Mobile Loaves and Fishes and served on the Board of Directors for the Texas Mamma Jamma Ride for Breast Cancer. Lynne received the 2012 Austin Chamber Volunteer of the Year award for small business.

Lynne’s spends her time as the Engage Breakfast Manager for the Leadership Austin Engage Program and lends a hand in her community whenever she can by “leaning into the conversation” and becoming part of the solution.

Our Philosophy

MomBo Creative works with clients to tell their story through meaningful messaging, strategy and iconic graphics. We deliver our client’s story through smart, on-target tactics and tools. Our goal is to strive to not only meet, but exceed our clients’ expectations in helping them tell the story they may have had a hard time sharing. Often being new to the organization, MomBo’s team brings the fresh perspective and unique insights our clients need.

The result of all these efforts is achieved by bringing together the best resources MomBo has to offer to address our clients’ key challenges. We do not retrofit solutions with the attitude of “we’ve done this before.” We understand that each challenge is unique and leverage our expertise and experience to deliver the best result.